Overview
Knitty Gritty Fest is a motion branding project for a fictional festival celebrating cleaning, organisation, and minimalism. The visual identity brings these everyday themes to life through a fresh, dynamic, and cohesive brand experience.
Context
A motion branding project centred around the creation of a complete visual identity for a fictional festival, brought to life through a cohesive motion design system.
Concept
Knitty Gritty Fest is an exhibition and festival where order, cleaning, organising, minimalism and smart systems come together in one fresh and engaging experience. The concept explores how everyday tasks can be approached in an inspiring and surprising way. For the visual identity, I worked with blocks arranged in a grid, inspired by familiar laundry symbols. This simple and clean visual language forms the basis of the exhibition and overall design.
